Nike and Adidas in China duel

Two of the world's largest sporting goods suppliers in China, fought desperately, but because of excess inventory constraints on growth. When the 24-year-old World Player of the C Lo wearing Nike's iconic symbol Hook joined Real Madrid in a news conference, in order to finding a Real Madrid shirt sponsorship to pay 30 million euros a year Adidas anxious straight stamping their feet. When Nike Adidas event in years will not get a C Luo, China, Nike, Adidas also to create enough trouble. July 23, Nike and Adidas on the Chinese star Zheng Zhi's endorsement of the war, we will know in the last two years, the Shanghai No. 1 Intermediate People's Court ruling: "Adidas" Zheng Zhi associated with compensation "Nike" loss of 200,000 yuan. This is only Nike and Adidas that pairing just struggle of the two waves. In the global sports market, the struggle between them, from Nike in the late eighties to its marketing strategy from production orientation to market-oriented the moment, it had never cease. 1984, was still struggling Adidas Nike decided to follow the strategy of the brand spokesman, will treasure pressure in the Chicago Bulls had just been third in the NBA Draft to select the young Michael. Jordan, who. Nike to Jordan's contract, clearly shows that Jordan will be for the image, establish his personal brand, and every pair of Jordans shoes sale, let Jordan commission. This special provision has stimulated the desire Jordan name for oneself, but also for the sports business is breaking new ground. Puma basket gambling success. Jordan introduced a generation in the first year for the Nike shoe to bring up to 130 million U.S. dollars in sales. The next year, Nike's sales revenue will exceed 10 billion U.S. dollars. Many people believe that the combination of Nike and Jordan, is a modern business and modern sports the most perfect marriage. In fact, Jordan, Adidas is not only lost, but the entire U.S. market and the basketball world. With the "JUST DO IT" slogan in this genius widespread, Nike Basketball on the market in 1990, with the advantage of leapfrogging Adidas to become the world's largest sporting goods suppliers. Adidas in 2004, despite 11 years of 400 million U.S. dollars to sky-high price to become official sponsor of NBA league and spend 3.1 billion euros acquisition of Reebok basketball supplies experts, but also to follow Nike and three NBA All-Star Treasure West. McGrady, Tim. Duncan and Kevin. Garnett signed advertising contracts, but so far, Nike, Adidas is still unable to shake the market's leading position in basketball. Cheap Puma Shoes and Adidas the most intense battle, is a huge influence on the football World Cup and the Olympic Games. Adidas was founded in 1948 with its professional and dignified image, won the European-led FIFA and the IOC's official trust, and has been, and the two most popular sports event in the world maintained Partners relations. But the marketing tactics used to check the Nike never stopped using these two events being publicized.

Kim Jong Il's unofficial visit to China

Chosun Ilbo reported that North Korean leader Kim Jong Il if visit to China, most likely because it can meet all of the best period of China's top leaders. Chosun Ilbo reported that North Korean leader Kim Jong Il if the visit to China, most likely because it can meet all of the best period of China's top leaders. Because at the Shanghai World Expo 30 opened, Chinese President Hu Jintao, Premier Wen Jiabao, Vice President Xi Jinping and other leaders from both mid-April to stay in China. Experts have pointed out, Kim Tian's visit to China after the incident, the sinking ship will not be any good, it is not appropriate from the perspective of time. Whether the intervention on the Korean ship An investigation of the incident days before the end of the six-party nuclear talks and the difficult economic assistance to the DPRK to restart.
According to experts, if Kim Jong Il's visit to China at this time insisting on the status of North Korea is very urgent note. The DPRK, they need China's assistance to get rid of currency reform and the failure of the economic difficulties caused by the United Nations sanctions. Tian ship sank after the incident, inter-Korean relations became tense, the international community attitude towards the DPRK with skepticism, in this case, North Korea can only rely on the traditional friends of China.
Last month 8, responsible for managing 39 funds with Kim Jong Il room Spring room all day long in Beijing conducted a 6-day visit. According to an analysis of his visit to Kim Jong Il's visit to China in advance of economic cooperation with China on issues related to coordination. Beijing, a North Korea expert, said: "spring day in Beijing met with Chinese people, focused on economic cooperation."

The most pressing problem is financial assistance free of charge. Beijing diplomats speculated that Kim's visit to China as gifts, China will provide 10 tons of food. If 10 tons of food are rice, value will reach 60 million U.S. dollars. This amount is equivalent to North Korea last year's food imports from China (290,000 t) one-third of the total.

The monitor position must be lower than the forehead

The US "Computer And Healthy Net" reported: Uses when the computer should put in as far as possible the screen slightly is lower than the forehead the position, like this may overlook the screen, enabled the computer operator to have more active pate posture. Also pays attention, should achieve the orthoptic computer screen, but not is turning the body or right flank looks at the computer from left side. 　　

Now the majority computer's monitors are may adjust the gradient, the user should better the visible region adjust completely the monitor assumes with the eye horizontal line of sight 15 degrees to 50 degree between positions, and causes monitor's behind slightly to be lower than the front part. Thus, the user may maintain under the quite comfortable condition operates the computer in the vision and the posture. 　　

In addition, as far as possible uses the keyboard, little uses the mouse. Because causes body's one side with the mouse to be in the identical posture, the time, easy to have suffered from “the canalis carpi syndrome” steadily.

Lakers fans celebrate the win into the night vandalism at least 25 people were arrested

Lakers fans celebrate the win into the night vandalism at least 25 people were arrested .
14 in Lakers win over the Magic after the evening of 7 years after the win NBA championship about more than thousands of fans spontaneously took to the streets of Los Angeles for the celebration, but activities like the last away, turned into vandalism, 8 police officers were injured, at least 25 fans were arrested by the police. Puma basket Latest from the Los Angeles Police Department reported that excited fans after the Los Angeles Lakers gathered in the home Stamp center and the center in some places, held activities to celebrate, but with the upsurge of emotion, some people began to put the fireworks, smashing buildings, damage to public facilities and transport, smashing store robbery, and with stones and other debris, "meet" to come to the police to maintain order. The majority of fans were arrested due to suspicion of disturbing social order, individual fans are hit by arson and looting of property of others were arrested. Cheap Puma Shoes In this disorder, there are several police cars were damaged, and even the broadcast site, can not escape the car. According to the police, they are ready to watch the video again in order to arrest the trouble-making fans more. On that very day, the Los Angeles city government and in consultation with the Lakers, Lakers ready to share the celebration will be held in the recent parade of more than the cost of one million U.S. dollars, of which a large portion of the cost is to cover the cost of the police to maintain law and order.

ups and downs of the PUMA

ups and downs of the PUMA

In the 1980s, puma (puma shoes)once in marketing and sales in the Nike(nike shoes), reebok(reebok shoes) and adidas sportswear giants, etc. At that time, puma is regarded as the brand, the department store behind in succession in the puma shoes will be cheap, 1993, container puma (puma shoes)at the edge of bankruptcy.


In 1994, the only 30 ochen J Zeitz was appointed company CEO, he also was the youngest listed companies in Europe. From the beginning in the late 1990s, in Zeitz ochen J, puma rely on guerrilla tactics to become the world sports marketing clothing market "brand" type outbreak. 1993 to 2001, puma turnover increased nearly two times. In 2002, the American sports apparel market 78 million us dollars, and total sales of the puma year-on-year growth of 48 million and $21 million. Puma company was "brand weekly magazine in 2002," the best marketing brand ".


New York signatures Farg o securities investment company's managing director John mountain and thought: "the puma is the best sport brand management, its product brand design, reasonable in strict market segmentation and distribution channel management in a long-term goal." The marketing tactics brilliantly,puma the stock of the company for many years been named in Germany on the market is worth investing stocks.

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The future development of brand GEOX

GEOX brand casual shoes and clothing in the high price to enter the market, forming its own sales network, first to enter a large number of international brand-name stores, two are set up inside and outside of Italy more than 170 professionals GEOX brand stores to buy.


When talking about future development, said President POLEGATO,entrepreneurs want to keep up with globalization, the pace of modernization of competition in the market, we must highlight the technological innovations. GEOX popular shoes Group with collaboration with the University of Padua and other well-known, established a technical training schools, to recruit young people from all over the world students studying technical and GEOX concept. Special emphasis POLEGATO president: "A new concept of value than a much greater Factory! Should give fashioning shoes full play to the imagination and creativity of young people health shoes."

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GEOX is the Italian leader in casual shoesshoe-making industry in the Italian top squat position and one in the same industry all over the world before the 8,near the Italian 10-year model of business success.

In the past two years, GEOX Group's research and development centers and several leading universities to carry out experiments to obtain a new important research results: first, the shoulder with "ventilation" is water-resistant breathable coat; soles are two more complex structures, greater strength breathable waterproof sports shoes.At present, these "will be breathing" of the new products have been popular shoes GEOX the international market. At the same time, GEOX Group of attention to keep up with fashion (fashioning shoes) trends, often made to adjust and update products, integrated market network analysis, quantitative development. Understanding and knowledge of the countries in the climatic conditions, people in different countries in the foot on the basis of features, GEOX will be new technologies and fashion style and perfect combination of human health shoes, style and color range, and constant innovation.

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