Nike and Adidas in China duel

Two of the world's largest sporting goods suppliers in China, fought desperately, but because of excess inventory constraints on growth. When the 24-year-old World Player of the C Lo wearing Nike's iconic symbol Hook joined Real Madrid in a news conference, in order to finding a Real Madrid shirt sponsorship to pay 30 million euros a year Adidas anxious straight stamping their feet. When Nike Adidas event in years will not get a C Luo, China, Nike, Adidas also to create enough trouble. July 23, Nike and Adidas on the Chinese star Zheng Zhi's endorsement of the war, we will know in the last two years, the Shanghai No. 1 Intermediate People's Court ruling: "Adidas" Zheng Zhi associated with compensation "Nike" loss of 200,000 yuan. This is only Nike and Adidas that pairing just struggle of the two waves. In the global sports market, the struggle between them, from Nike in the late eighties to its marketing strategy from production orientation to market-oriented the moment, it had never cease. 1984, was still struggling Adidas Nike decided to follow the strategy of the brand spokesman, will treasure pressure in the Chicago Bulls had just been third in the NBA Draft to select the young Michael. Jordan, who. Nike to Jordan's contract, clearly shows that Jordan will be for the image, establish his personal brand, and every pair of Jordans shoes sale, let Jordan commission. This special provision has stimulated the desire Jordan name for oneself, but also for the sports business is breaking new ground. Puma basket gambling success. Jordan introduced a generation in the first year for the Nike shoe to bring up to 130 million U.S. dollars in sales. The next year, Nike's sales revenue will exceed 10 billion U.S. dollars. Many people believe that the combination of Nike and Jordan, is a modern business and modern sports the most perfect marriage. In fact, Jordan, Adidas is not only lost, but the entire U.S. market and the basketball world. With the "JUST DO IT" slogan in this genius widespread, Nike Basketball on the market in 1990, with the advantage of leapfrogging Adidas to become the world's largest sporting goods suppliers. Adidas in 2004, despite 11 years of 400 million U.S. dollars to sky-high price to become official sponsor of NBA league and spend 3.1 billion euros acquisition of Reebok basketball supplies experts, but also to follow Nike and three NBA All-Star Treasure West. McGrady, Tim. Duncan and Kevin. Garnett signed advertising contracts, but so far, Nike, Adidas is still unable to shake the market's leading position in basketball. Cheap Puma Shoes and Adidas the most intense battle, is a huge influence on the football World Cup and the Olympic Games. Adidas was founded in 1948 with its professional and dignified image, won the European-led FIFA and the IOC's official trust, and has been, and the two most popular sports event in the world maintained Partners relations. But the marketing tactics used to check the Nike never stopped using these two events being publicized.